ODO Branding
ODO Records is an upcoming producing company that started in 2024. This is a mockup merch item t-shirt of the single cover "Free Love" by Royal.
This is a mockup vinyl item of the single cover "Free Love" by Royal.
Sony Logo redesign
Sony has not changed their logo since 1973. Sony has not changed their logo since 1973. Their company has since then branched out into many Game & Network Services, Music, Pictures, Entertainment Technology & Services (Mobile Communications/Imaging Products & Solutions/Home Entertainment & Sound), Imaging & Sensing Solutions, Financial Services, and All Other businesses. Sony's redesign incorporates all different industries together, by design and color.
This is the color and the black and white version of the logo. Using any blue in a logo can represent the balance and calmness of the company. The blue shade of the logo design and grey of the logotype will be the only color version of this logo. The “S” shape is blocked out so that it blends with the background of the image so that the shapes will piece together the “S” shape.
Brand colors and type specs have to stay cohesive within a company. Superclaredon has a professional feel whilst the blue and grey also keep the tone in the same lane.
This is a phone box for Sony’s Xperia XZ Premium phone, and what is important is to differentiate the brand from other companies and attract attention. When enhancing and incorporating the name of the Sony phone in the design makes a difference. The design targets the audience well and delivers a unique status and speaks the personality of Sony’s brand values.
When creating a billboard, it is important to use seven words or less to convey your company’s message to pedestrians or vehicles passing by quickly and not having time to read a long message about your business. The key elements "Game Beyond Imagination," PS5, and the SONY logo standing out in white are easy to see passing by fast. Still, the image can be easily detectable as a PS5 controller, and game characters related to SONY can also be seen at first glance.